Eating disorder culture has found its way onto new and possibly even more influential platforms.
, Sparrow says they find many videos on the app to be triggering. “Disordered eating is always lurking in the shadow of your psyche, waiting for the perfect moment to get you,” they say. “Videos like these are exactly that perfect moment. When people body check, show how little they eat, or how long and intense their workouts are, it’s extremely harmful.”
Sparrow says TikTok content is beginning to remind them of the days of being an active Tumblr user as a teenager and getting sucked into the thinspo trap. “The main difference is how much more covert TikTok is about it compared to Tumblr,” they say. “It’s all disguised as wellness or being healthy. It’s much more difficult for me to differentiate what’s taking care of my body and what’s my eating disorder trying to creep back into my world.
For the average viewer, making this distinction can feel like an impossible task. After all, “eating clean” rhetoric is so synonymous with today’s wellness culture, it can be hard for users to differentiate what videos are contributing to the problem. It’s also nearly impossible to determine the intentions of a person from a 15-second video. This is why all creators in the wellness space need to continuously examine their own content.
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