24 Of The Best New Fragrances For Women

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24 Of The Best New Fragrances For Women
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  • 📰 BritishVogue
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These are the very best scents of the season.

What differentiates a good perfume from a great one? The best perfumes for women are those that smell beautiful to you, have the power to evoke treasured memories of people, places and things, and can conjure up a range of emotions as a result. And that comes down to science.

“A smell is interpreted when an odour passes into the brain’s olfactory bulb, via the upper part of the nose,” explains perfumer Frederic Malle. “That information then goes to an area where emotions are processed, after which it is carried to the part of the brain where memory forms.”When choosing a fragrance there are a few things to consider.

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