3 leading Irish businesswomen on why it's time to redefine the idea of 'luxury'

'As a society, we are moving away from mass consumption and towards considered purchases and the value of investing in one’s own wellness.' - Dr Helena McMahon. sp RangeRover business advice

"As a society, we are moving away from mass consumption and towards considered purchases and the value of investing in one’s own wellness." - Dr Helena McMahon

new luxury consumer is mindful and future-oriented, looking to remove themselves from outdated models of mass consumption. They are As women begin to prioritise their wellbeing, the definition of ‘luxury’ is changing. Why do you think that’s happening? After studying international business and languages, I spent 17 years working abroad, mainly in private banking, managing client relationships and advising on investment portfolios. I moved back home to Dublin in 2021 to join Key Capital Private as a client advisor. I also serve on the board of a non-profit social enterprise, Sailing into Wellness, which provides opportunities for vulnerable and marginalised groups around Ireland to overcome physical and mental challenges.

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