3.Paradis' new collection is a reflection of his journey of internal growth from a man to a father.
Fatherhood is a powerful source of inspiration for 3.Paradis’ creative director Emeric Tchatchoua. The spring 2022 collection, “Let the Wind Blow Back,” is a reflection of his journey of internal growth from a man to a father after his child was born during the pandemic. Teddy bears became an equal to the brand’s signature dove motif in this collection, used to express the concept of purity and transparency.
In the last collection, I studied fatherhood. This following season, I examined how I have changed through fatherhood. When I had my kids, I destroyed the old idea that I have about myself and brought forward a new way of thinking. So this collection is about the idea of purity and transparency, going back to childhood. Like a rebirth.
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