3 Reasons Why the Omicron Variant Is Unlikely to Vacate Cinemas
But regardless of how impactful omicron ends up being, there are indicators from the delta phase of the pandemic that concerns are overblown regarding how film exhibition will hold up in the coming months. One could argue the downturn in weekend gross seen throughout August after delta set in, in which its high point barely scraped past $75 million following the record pandemic grosses of prior months, could indicate omicron will spell similar trouble.
Between the Memorial Day and Dec. 3 weekends, Los Angeles saw its share of weekend gross fall and stay below 8% for the duration of August, hitting a 7.2% low before picking back up after Labor Day Weekend. By contrast, New York City saw its share waver considerably without hitting a low for that range during August, instead registering a 4.4% low for the last weekend of July.
Per the Quorum survey, most of the group actively avoiding cinemas since the summer leans Democratic, while those continuing to attend cinemas skew slightly more Republican.
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