Three things every headshot photographer should do to capitalize on Q4.
As far as my group of photographer friends is concerned, I am an oddity. Our studio operates 9-5, Monday through Friday, with no holidays and very little emotion involved. Specializing in headshots and commercial photography has its perks. No babies in buckets, no couches in fields, no wedding weekends.
A few years ago, I noticed a funny thing. Sitting down at our annual team meeting and going over the numbers, it became clear that, like portrait photographers, we also seem to get a significant increase in inquiries starting in October. As it turns out, in 2019 we actually did 40% of our annual gross between October 15th and December 15th.
This becomes especially important when you start thinking about it in terms of tax liability. For most companies, December 31st is the last day to spend money for the year as it applies to corporate taxation. If a company needs to reduce its tax liability, spending in the fourth quarter becomes very important.
Keeping that in mind, here’s what I think every headshot photographer should be doing starting on the first Monday on or after October 1st.You ever hear the expression, “Shop your closet”? It means that if you go digging through what you own, you’ll often find things you forgot you had. It’s like getting a new outfit without having to pay for it. Do the same thing with your clients.
Keep in mind that retaining your existing clients is more important to a small business than getting new ones. Existing clients take a lot less effort to acquire, making the profit percentage better on any jobs you book with them. Keep in mind that when the project manager tells their subordinate to find a headshot photographer so they can spend that leftover marketing budget, that person is more than likely going to use Google to find one. Make sure that your ad pops up in the results when they do.This one probably needs its own article , but for now, let me say this: there is no better way to grow your reputation in a community than in-person networking.
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