Shut up and take our money.
, products are cut out from the posters, leaving a see-through silhouette that was sure to get the attention of passers-by. Of course, Ikea's catalogues were so familiar that there could be little doubt as to what was being sold.in which the products weren't exactly missing, but they were in the background, not fulfilling their intended function.
, the product is featured in a way, just not as we would normally expect it. Instead of showing us an image of menu items, or even their written names, the ads show nothing but a list of ingredients. Not even the McDonald's M is present in the minimalist designs. With posters reading"muffin, egg, sausage, cheese, muffin" and"bun, beef, gherkin, lettuce, sauce, bun, beef, cheese, lettuce, sauce, bun", the words were in the colour of the ingredients, but there was no other branding to speak of, not even McDonald's' custom typeface, Speedee.
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