Ye's many brushes with design.
03. The lopsided Yeezy x Gap logo Sticking with logos, this was one lookalike that had a major brand's backing, but it was no less bizarre. While Walmart was a clothing brand Ye wasn't keen to associate himself with, he was very happy to collaborate with high street favourite Gap. But when themashup finally emerged after much anticipation, the logo revealed on legal documents was very – erm – let's say more Gap than Yeezy.
The square design looks like an overzealous intern has been given the brand assets without the style guide and did what they could to try to make the logo fit on a new application. It replaces the letters in the Gap logo with YZY, rounds the edges and appears to make liberal use of the Photoshop skew tool to make the design randomly lopsided .
Business owner and Ye fan Mark Elkhouri took the news with good grace, immediately adding an 'insert logo here' graphic to the middle of the restaurant's bear logo and inviting customers to come up with new names for items on the menu. We can't help but feeling that maybe the restaurant should have avoided tagging West in their Instagram posts and stories. They posted excitedly at one point that they had noticed West was actually looking at their stories.
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