Our CEO of Women 2.0 and Founding Partner of the W Fund Just_Kate says 'It’s easier for VCs to get distracted when they’re listening behind a screen, so it’s critical to keep your pitch concise.'
Focus on why your idea or solution has merit, what your needs are, and how you plan to use the money you raise. It’s also important to convey your long-term vision for the company and explain why you’re the best person to execute it, says Jen Neundorfer, founding partner ofCreating an agenda ahead of time can help you stay on track and lead the conversation with ease.
“Make sure the investor comes away with a reason to follow up with you,” Neundorfer says. “You don’t need to get into every last little detail, but tell them enough so they’re compelled.” More than anything, an investor needs to know there will be a return on their investment. That’s why Brodock recommends finding a balance between highlighting your solution and explaining the numbers around market size, growth potential, and profit.Practicing your pitch ahead of time is key to success. “There’s a difference between a polished pitcher and someone who maybe thought of it as a two o’clock phone meeting,” says Brodock.
Before your official pitch try presenting to one or two trusted friends or colleagues first. Ask for constructive feedback on your pitch deck, demo, bottom line explanation, delivery, and ability to answer questions thoroughly.When you’re pitching virtually, it’s harder to pick up on context clues. “One of the mistakes we’ll see is people who dive into their pitch and go, go, go, go, go. They’re looking at the slides, not at our reaction,” Neundorfer says.
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