'A Complete Look at Profila & Zero-knowledge Advertising ' by CryptoniteTweet dataprivacy advertising
Personal data about you is gathered and shared with marketers every time you visit a website, watch a video, like a post on social media, fill out a form, or buy a product or service online.
It would be better to put users and advertisers on the same level, making this information exchange more transparent and consumer friendly. ZKA will allow a brand to market to their target customers without revealing any personal information about the user to the brand.Customers can see curated and relevant adverts without advertisers receiving any personal information such as websites visited, similar ads clicked on etc.
These personas enable individuals and businesses to meet and engage anonymously until both parties agree on the parameters of their interaction . Profila is also integrating Atala Prism's decentralized ID capabilities and working on a CNFT use case for customer-created content.
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