The California-based golf equipment and apparel company will soon give Topgolf top billing.
Just how important is Dallas-based Topgolf to the future of four-decade-old golf brand Callaway?that it plans to change its corporate name to Topgolf Callaway Brands Corp. The company said the name change reflects its “dynamic brand portfolio that has unmatched scale and reach across the full modern golf and active lifestyle ecosystem, including on- and off-course golf.”
“We are excited to introduce Topgolf Callaway Brands, which better acknowledges our long-term strategic path forward, while emphasizing our unique and dominant leadership in the modern golf space,” said Callaway CEO Chip Brewer. “With the change, our new corporate identity will reinforce the opportunities that are anchored in our strong heritage business and at the same time build important awareness for our strategic shift toward exciting new ventures.