We're here to help explain more about the things you should be aware of.
As parents, we're all aware of the importance of taking steps to reduce the effects of environmental concerns such as global warming and one way of doing this is through the products you buy or better yet, reuse.
We know that it can be a bit of a minefield however and it's easy to feel confused by unfamiliar eco jargon, which is why with the help of the Sustainability Lead at The Parently Group, Samantha Leigh, we're here to help explain more about the things you should be aware of.Greenwashing is an unsubstantiated claim from a company to deceive customers into thinking that they or their products are considered eco, ethical or good for the planet.
Greenwashing can disguise the true cost of an item, whether that’s to the environment or to the person who made it. Examples of greenwashing might be a fast-fashion brand launching an eco-collection that is produced by workers in poor working conditions.- There is an increase in the number of brands making greenwashing claims around their packaging.
To check if eco or ethical claims are substantiated, look to see if the company are members of a certified organisation, like theThis organisation holds members accountable for transparency in their supply chain to ensure workers receive fair pay and are working in good conditions, plus much more. This scrutiny ultimately ensures that the supply chain is regulated and performing in a positive way for the people who are part of it.
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