An ode to seasonal scent, explore the new home of organic perfume in London. Meet Ffern.
There’s something so incredibly special about. The way it evokes long-buried and more recent memories, taking us back in an instant to the place, time and people we shared them with. An olfactory souvenir of the people we were and are, choosing a fragrance is something of a magical experience, picking between the notes that resonate and the ones we, often inexplicably, hate.
From today, though, you can experience the perfumes in person, thanks to the new Ffern flagship open in Soho, London.Located at 23 Beak Street, the shop will allow visitors to sample and buy from the brand’s archive of previous fragrances as well as the current season’s scent. Plus, you can skip the lengthy ledger waitlist and sign up to receive Ffern’s seasonal offerings throughout the year.
True to Ffern’s mission of reducing the impact of our beauty routines on the earth, the shop will be entirely plastic-free, with an emphasis on regenerative design. It’s open daily, from 10am–7pm Monday to Saturday, 10am–8pm on Thursdays and 12pm–6pm on Sundays. With a focus on seasonal scent, transparent supply chains and regenerative design, the store will open Monday to Sunday.or looking for something for yourself, an earth-conscious gift in the form of a seasonal fragrance, bottled in the UK, would be welcome by anyone.
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