Behind the veil: Pakistan's breakthrough rapper Eva B, whose music video for “Kana Yaari” drew millions of views online, remains anonymous as she walks through Karachi neighbourhoods
The 22-year-old's rise to fame accelerated this year when she collaborated with Coca-Cola's international music franchise Coke Studio for her music video for"Kana Yaari", which has more than 16 million views on YouTube.
With her hair covered with a hijab and a veil falling below her eyes, she evades the attention of fans and detractors. Afraid of angering her family, she would sneak to music studios to record full tracks with the help of other emerging artists in her neighbourhood, under the pretext of studying.
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