It actually makes sense that we're obsessed with pink foods. 🍉
, light pink is thought to be a calming color, compared to"hot pink," which is more likely to be seen as bold, exciting, or alarming ."This bright pink that we see in Chef Pii's sauce is different — it emits a positive energy," Wright says."Overall, I'd say the connotations with this shade are adventurous, fun, and a tad shocking. The French have a saying, 'Voir la vie en rose,' which means, 'See life in pink.
Wright describes herself as"part chemist and part artist," approaching flavors with a deeply rooted belief that original flavor creation is artistry rather than science."There is a sense of mystery or the unexpected with this shade of pink," Wright says."Because it's so bright, it's different, and the consumer isn't expecting it.
Now that Pii is partnering with Dave's Gourmet products to bring the product to shelves, the ingredients have been changed to make"the sauce less complicated," according to the. While we await this new rendition, ADM's culinary team re-created the sauce using the original ingredient list for a POPSUGAR taste test. Wright has created more than 2,500 flavors for major food and beverage companies.
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