Marcus Floyd teamed up with the tourism bureau in Lexington, Ky., to create horse kicks, designer sports shoes for horse-athletes.
“For far too long, these multi-millionaires” — the horses, that is — “have been fitted with traditional, run-of-the-mill horseshoes,” Visit Lex said on. “Horse Kicks is here to change that … to offer horses of all breeds and disciplines the drip they deserve.”
About five months after the academy, he started making shoes for clients. Although Floyd described his average customer as an “everyday sneakerhead,” he said he’s had some standout clients, including Shawn Stockman of Boyz II Men and actor Isaac Keys from the TV show “Power Book IV: Force.” Earlier this year, he made a client a Duke University-themed pair of Nike Air Force 1s that she wore at the retirement party for legendary Blue Devils basketball coach Mike Krzyzewski.
Then came the idea: Athletes wear shoes. They get sneaker deals. Those shoes become part of their brands and identities. Why not horses like Triple Crown winners Justify or American Pharoah? He’s produced five four-shoe sets so far: two out of Air Jordan 1s, one from New Balance 650s, one out of Adidas Yeezys and a set in the style of the Nike Mag Back to the Future shoes.
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