The Wexford-based business has focused solely on making doughnuts since the pandemic – a risky move that has paid off for the fourth-generation bakery
Data and doughnuts. That sums up the pressure and the rationale behind a big change Conor Kelly made to Kelly’s Bakery when he joined the business, the fourth generation of the Kellys to do so, eight years ago.
“We decided to build the doughnut business. In 2018, we were able to eliminate bread completely from production. We started to focus solely on doughnuts once the pandemic began and we eliminated the other confectionery.” “It has grown immensely since. It has been a good change, albeit a different business model. We used to make 40 or 50 different products in one day. Now it’s much more streamlined, with only two or three at a time.”
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