The Academy says it condemns the actions of Will Smith during Sunday night's Oscars and it will launch a formal review of his slapping of presenter Chris Rock.
In a bizarre moment at the Oscars, Will Smith slapped Chris Rock in the face after he directed a G.I. Jane joke at Smith's wife and actress Jada Pinkett Smith.
Earlier Monday, the LAPD announced that Chris Rock will not be pressing charges and had not filed a police report. "If the Academy were my client, one of the things I'd be saying to them right now is they must hold Mr. Smith accountable for his actions," crisis PR expert Mike Paul, aka The Reputation Doctor," said.
He believes doing nothing is not an option, and as Smith is a multi million dollar brand, his projects may now take a hit.
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