.Acraze_ discusses how 'Do It To It' became an accidental hit and why he'll do it again
) that would soon become a global smash. Since its release last August, the “Do It To It” remix has piled up 74 million on-demand official streams in the United States, according to Luminate, formerly MRC Data. It has also reached a No. 3 high onAcraze — who previously was “maybe playing one show a month” — first played “Do It To It” at a 2021 New Year’s Eve show and had roughly 500 DMs about it the next morning.
With the help of his manager and high school friend Alex Akleh, he ultimately signed “Do It To It” to Thrive Music/Virgin as part of a three-track deal. On March 27, Acraze will make his Ultra Music Festival debut with a main-stage set. Among Acraze’s new fans are the four members of Cherish, who have told him he “revived the record,” he says. They’ve even been in the studio together recently, as Acraze prepares pop/house hybrid follow-ups that he hopes will showcase his skill set beyond the 2000s remix trend he helped inspire.
“I don’t want to throw anyone under the bus,” he says, “but my inbox is full of people, like very big DJs, saying, ‘Yo, let’s collab on this’ and it’s like, a Ciara song. Everybody’s doing it now.”
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