The current activewear wardrobe is moving in a versatile direction, where ultra-luxurious fabrics and more structured pieces take people from a yoga workout in the morning to an informal afternoon meeting and then home again.
Some 400 retailers from mostly California registered for the show, Ranger said, but there were visitors from Colorado, Hawaii, Florida, Canada and as far away as Australia. They represented all kinds of activewear enterprises such as sporting goods outlets, yoga and Pilates studios, gyms, resort-centric outposts and online ventures.
“Things have shifted in the last two years,” said Angi Hart, a sales representative for Z Supply, a Southern California brand known for its soft dressing. It just entered the activewear market this season. “It is more fashion.” Z Supply’s first activewear collection has 60 styles, which complement the company’s selection of T-shirts, tanks, sweaters, pants and joggers.
For evenings, there was a one-piece spaghetti-strapped jumper in a shiny blue material for hitting the nightclub scene. “Post pandemic, we are trying to make everything very efficient and useful,” said Choufani, who noted that the L.A. label was acquired early this year by Global Brand Partners in Singapore.
Bright colors such as orange, green and blue are making an appearance on the activewear scene. Neons are back after a few years’ absence. “Blue is one of our highest volume colors that we sell,” Cole said. “You can never go wrong with blue.”
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