Dan Wieden, the advertising executive who came up with Nike’s 'Just Do It' tagline, has died at age 77
One thing Dan Wieden didn’t want to do as a young man was to follow his father into the advertising business. “I could never figure out why he was in such a whorish industry,” Mr. Wieden told Adweek magazine in 2003.
In the mid-1960s, he majored in journalism at the University of Oregon. He married young and had children in his 20s. That meant a need for steady income and led to advertising. The challenge of packing a lot of meaning into a few words hooked him. In 1982, he joined David Kennedy to found the ad agency Wieden+Kennedy, based in Portland, Ore.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more: