How has Adele remained relevant while blatantly ignoring trends? Part of her success lies exactly in this rebellion, which endears her to those concerned with the disposability of today’s pop
In October, the 33-year-old Brit returned from creative hibernation with “Easy on Me,” the first single off her fourth album,, arriving Nov. 19. As the years pass, her anachronisms grow more pronounced: she’s an album artist while her peers dole out their work in 30-second viral clips. She opts for scarcity in the face of fans’ demand for constant output. She leans on instrumentation that was available to Frank Sinatra. Still, “Easy on Me” set a new high for.
Equally vital is her emotional acuity: her keen understanding of narrative arc and ability to turn broad, relatable themes like nostalgia and insecurity into epic personal dramas. Her songs channel, then resolve, our own pain, rubbing both salt and aloe on our; they conjure the visceral feelings we sported when we had them on repeat.
Adele fans like to wax poetic about her musical integrity and wholesome approach in the era of “WAP.” Those kinds of comments are not just racially coded but also ignore a host of non-musical reasons for her dominance. It would be naive to think that the popularity of music has ever not been entwined with larger narratives—therecording session drama is still being retold and relitigated, for instance—and Adele is no exception to that rule.
Adele’s brand has been remarkably consistent over the decade. Each album features monochrome album artwork of her face and a titled number, as if she were releasing sequels in a cinematic universe. She’s uniformly hilarious and pottymouthed in interviews and plays up her British-ness almost to the level of caricature, whether eating
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