Adidas has revealed it is now severing ties with Kanye West after facing mounting pressure to do so in the wake of the rapper’s bizarre anti-Semitic outbursts and public meltdowns.
with the rapper-turned-designer following his slew of controversial remarks in recent weeks.
Some accused the retailer of putting profits over ethics for not publicly condemning the 45-year-old’s string of anti-Semitic tweets.Adidas has revealed it is now severing ties with Kanye West in the wake of his anti-Semitic outbursts.The apparel brand’s decision comes after they announced last week their 10-year relationship with Kanye West, now known as Ye, was “under review.”West, who has legally changed his name to Ye, has been releasing his Yeezy sneaker lines with Adidas since 2015.
West had addressed the possibility of Adidas dropping him ahead of the official announcement, telling TMZ over the weekend that the brand is “going through legal right now so anything can happen.” “I ain’t losing no money,” he said. “The day I was taken off the Balenciaga site, that was one of the most freeing days.”LightRocket via Getty Images“We here, baby, we ain’t going nowhere,” he insisted.to oversee all of his businesses, but she dropped him in a matter of days after he refused to retract his words.
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