It seems so obvious now.
With Adobe's many announcements recently, we were so blown away by the advances in its AI tools to notice another novelty. But in the videos promoting the new text-to-image features from Adobe Firefly, the company behind Photoshop and Illustrator has quietly started using a new version of its logo.
Appearing in logo animations in recent videos, the new application reverses the colours of the main Adobe logo and uses the graphic mark to replace the A in the company name, effectively creating a new Adobe wordmark. It looks bold and distinct, and it's perfectly legible and recognisable. In fact, the move seems like such an obvious design decision, we're wondering what took Adobe so long .So this isn't exactly a new Adobe logo.
The new application features a new heavier typeface to match the weight of the graphic mark. This allows the triangle to serve as the 'A' in the wordmark. The result is a bolder more modern-looking design that leaves the official Adobe logo looking rather gaunt in comparison.The Adobe logo was designed by cofounder John Warnock's wife Marva for Adobe's launch back in 1982, and the only change since then was the introduction of the red and white colour scheme in 1990.
The mark can continue to be used alone for small uses and combined with 'dobe' when the name of the brand needs to be written out. It's such an obvious change that it feels like this could have been the Adobe logo all along. While Adobe's still using its old design as its main logo for now, the new wordmark application would seem to leave it a little obsolete.
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