With China reaching triple-digit growth in the past two years, the designer said the business 'has been the strongest it's ever been,' despite the pandemic and sexual assault accusations.
Wang said he was first impressed with Challenjers’ entrepreneurial spirit.
“They’re really on call for whatever we need in terms of introduction and things like that, but there’s no licensing or any kind of manufacturing deals that came with the investment itself,” he said. He believes that the high-profile collaborations he has done with McDonald’s, Pepsi, H&M, Uniqlo and Adidas served as a training ground for him to understand where the fans exist, at what levels they can participate, and what categories they want to see.
“When we go into our content creations, for me, it’s always about a culture clash. I think specifically with some of the most recent TikTok videos we’ve done, it would probably be surprising to people who wouldn’t have seen Alexander Wang make those choices. But that’s the whole point. To surprise and to delight and to bring new contexts to how we can share ideas and creativity,” Wang said.
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