Alfa Romeo's new SUV holds its hopes in the US

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The 2023 Alfa Romeo Tonale SUV will come with its own non-fungible token, or NFT, that will help track maintenance records.

Alfa Romeo does have its ardent fans in the United States. There are dozens of clubs for"Alfisti," as Alfa Romeo fans call themselves . But, while Alfa Romeo sells far more cars than those exotic brands, its sales numbers are tiny compared to its German luxury competitors that sell hundreds of thousands of vehicles in the United States each year.

"That's left an impression of problematic vehicles even if, assuming Dominique is correct, things have improved.Alfa Romeo is also introducing something to, hopefully, address concerns future owners may have about a used Alfa Romeo's maintenance and repair history. Tonale buyers will be able to have an NFT — a digital non-fungible token — that will store records any time the car is serviced or worked on.

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