Thousands of people lined O'Connell Street on Thursday evening after being duped into believing that a Halloween parade would be taking place, with the incident making headlines around the world
Thousands of people lined O'Connell Street in Dublin city centre on Thursday evening in anticipation of a Halloween parade which did not take place.
The incident, which has been picked up news outlets around the world, led to Gardaí issuing a statement calling for people to disperse the area safely. With confusion still reigning over exactly how thousands of people fell victim to the hoax, we have rounded up everything we know so far about the bogus parade, from how the rumours first began to what those behind the false reports have said.
When myspirithalloween.com advertised the fictional parade online, it made its way through Search Engine Optimisation onto multiple news and social media sites, spreading the fake news. Soon, social media users on TikTok and Facebook posted about the fake event and spread awareness of it. In a post shared an X, one witness to the chaos wrote: "People waiting for a halloween parade. No Gardai around, no official announcement, people waiting on the wrong side of the road... Someone did pull a big #hoax #Prank."
Website owner apologises for 'embarrassing mistake' The man who runs the myspirithalloween.com has since apologised for the confusion on Thursday night, claiming that the initial report was a 'mistake' rather than an elaborate hoax.
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