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Data from Eurostat reveals that 63.9% of Irish internet users aged 16-74 had a paid subscription to film, TV or sports streaming in 2025, significantly above the EU average. This high adoption rate reflects Ireland's strong consumer spending on digital entertainment, with separate surveys indicating annual expenditures approaching €2 billion. However, price sensitivity is evident, as many subscribers cancel services after watching a single series to avoid ongoing fees.
If it feels like every second person you know is juggling four subscriptions and a password they should not have, the numbers now back you up.
Almost two thirds of Irish internet users had a paid subscription to at least one film, television series or sports streaming service in 2025. How streaming in Ireland compares with the rest of the EUThe data covers people aged between 16 and 74 who had used the internet in the three months before the survey.
At the other end of the table, just 9.3% of internet users in Bulgaria paid for this kind of subscription, with Slovenia, Latvia and Lithuania also recording relatively low take-up. Put another way, an Irish internet user is roughly seven times more likely to be paying for a streaming service than a Bulgarian one. Film, series and sports services were comfortably the most common paid online subscription across the EU.
Music streaming was next at 23% of internet users, followed by online news sites, newspapers or magazines at 7.2%, and gaming streaming at 6.1%. Separate commercial research points the same way. A Censuswide survey for broadband provider Pure Telecom found 66% of adults paid for at least one streaming service, with average monthly spending among subscribers of €41.93.
Extrapolated across the country, the survey of 1,000 employees in Ireland suggests Irish consumers are spending close to €2 billion a year on streaming. Seven in 10 respondents said they had cancelled at least one service in the previous year, with rising prices the most commonly cited reason. It is the churn pattern that has become familiar across Irish households: sign up for one series, watch it, cancel before the next billing date, then repeat somewhere else a month later.
A third piece of research, by Ampere Analysis, found subscribers in Western Europe had experienced the largest average price increases anywhere in the world over the previous three years, with average monthly costs up by €1.59. The figures do not indicate whether Ireland's higher rate reflects greater consumption, differences in household circumstances, or simply the availability and pricing of services here. Ireland's near-universal English-language content market is an obvious candidate, but the data stops short of saying so.
Which is the useful bit of context for anyone doing a subscription audit this weekend, a decent chunk of the Irish television people actually talk about does not sit behind a monthly fee at all. Irish-made and Irish-set shows are landing on the big platforms at a rate that would have seemed fanciful a decade ago, fromNetflix has just added a dark new thriller with an A-list castU2 cover The Pogues as Shane MacGowan tribute album takes shape What is on the Shane MacGowan tribute album U2 have released their cover of The Pogues’ Yeah, Yeah, Yeah, Yeah, Yeah, the first taste of Shane MacGowan tribute album 20th Century Paddy.
The Songs Of Shane MacGowan lands on 13 November. It is a fairly loaded choice of song. Yeah, Yeah, Yeah, Yeah, Yeah appeared Netflix has just added a dark new thriller with an A-list cast Perfect weekend viewing. Netflix has just released The Whisper Man, its new thriller starring Adam Scott and Robert De Niro .
Based on the best-selling mystery novel of the same name by Alex North, the movie revolves around Tom Kennedy , a widowed crime writer whose eight-year-old son is abducted. A Western war movie from maker of The Dirty Dozen is on TV tonight It’s been called ‘one of the greatest Westerns of the 1970s’.
Our TV movie pick for tonight is Ulzana’s Raid, the 1972 Western war film from director Robert Aldrich . Based loosely on true events, its story is set in the 1880s. It follows Lt. DeBuin (Bruce
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