Jordan Brand is its own entity at Nike, and a different Jordan is working to make her mark on the shoe world there — Michael’s eldest daughter, Jasmine Mickael Jordan.
“The thing about the 1s is that they’re so iconic,” Jasmine, 29, told the Tribune about her father’s first shoe. “You can never go wrong with them. You can dress them up. You can dress them down.
Jasmine works with the Jordan Brand athletes who play for the Charlotte Hornets, making sure the players she represents have their sneakers and apparel — basically everything they need to get through a season. She also is helping expand the brand’s roster to include women, particularly WNBA players, including Chicago Sky point guard Dana Evans.
Jones, who represents Evans and Sky forward Azurá Stevens, recognizes the cachet of his client signing with Jordan Brand but also thinks working with a Black woman in the industry is of equal importance — and not just because Jasmine is Michael’s daughter.[Don’t miss] Dana Evans — a Chicago Sky fan growing up in Gary — is a big part of the WNBA champs’ future: ‘I can see it. I can feel it.’“She works extremely hard and it shows,” Jones said of working with Jordan. ”Nothing was given to her.
“Jasmine means a lot to Jordan Brand, obviously the namesake of the brand but also on the ground to make sure WNBA athletes are getting first-class treatment,” Evans said. “It’s great seeing someone that looks like me and can relate to me on the other side of the table. Representation is key, and I hope other brands see the value Black women can bring. We need more of us in the business.
Michael Jordan — with daughter Jasmine in his arms and sons Jeffery and Marcus at the rope — watches as his number rises to the rafters of the United Center in 1994.
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