US ecommerce giant’s compliance represents win for European efforts to rein in Big Tech
“Amazon can no longer abuse its dual role and will have to change several business practices,” said Margrethe Vestager, the EU’s competition chief. “Competing independent retailers and carriers as well as consumers will benefit from these changes opening up new opportunities and choice.”
By introducing these measures, Amazon has avoided formal charges of breaking EU law and a potential fine of up to 10 per cent of global revenues. The company added that it disagreed with several of the preliminary conclusions the European Commission had made and had engaged constructively to ensure it could continue to serve customers across Europe.
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