Amazon will split U.K. rights to the upcoming Champions League season with BT in a deal that runs through 2027 and secures Amazon's position as a major player in the live sports business.
Prime Video has secured the rights to exclusively broadcast the Tuesday night top-pick matches from the Champions League. Each fixture will always feature an English team during the group stages and, where they have qualified, through to the semi-finals.
“The addition of UEFA Champions League football is a truly momentous moment for Prime Video in the U.K.,” said Alex Green, managing director, Prime Video Sport Europe. The Champions League agreement is the biggest sports rights deal Amazon has made in the U.K. and will further secure its position as a major player in the live sports business. In March, the online giant struck an 11-year deal, valued at $1 billion annually, to stream live NFL football matches in the U.S. It has a three-year contract to broadcast Champions League games live in Germany, a deal that kicked off last season. Amazon also holds Champions League rights for Italy.
Amazon signed its first major U.K. sports deal in 2018, inking an agreement to broadcast 20 live matches from domestic soccer division, the Premiere League.
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