The move by the online giant comes as supermarkets battle for shoppers amid the soaring cost of living
Amazon's online grocery shop is price matching hundreds of Tesco products as supermarkets battle for customers amid the soaring cost of living.
The UK average annual grocery bill is predicted to rise by £380 this year, according to research firmSupermarkets are competing on price and boosting value ranges as families hit by cost of living rises shop around. Russell Jones, director of Amazon Fresh, said he hoped the pricing campaign would "show how good our value is compared with competitors".
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