Amazon's numbers for its first solo venture in streaming ThursdayNightFootball were good. Really good.
We knew Thursday Night Football on Amazon Prime Video was good. Better than good, really, given that Amazon is producing and streaming the show on its own. But this good? An average of some 15.3 million viewers across all platforms watched the Week 2 game , and Nielsen alone noted 13 million viewers.
By comparison, the September 12, 2022, Monday Night Football — available on ESPN, ABC, ESPN+, and ESPN Deportes — had just under 20 million viewers, according to ESPN. The game was the most-watched Monday Night Football event since 2009, and its third-best since 2006. Also important, and not surprising given that the only way to watch the game was on Prime Video or NFL+, is that the audience was some 7 years younger than the usual NFL in 2021, down from age 53 to 46, and 8 years younger than the average Thursday Night Football audience in 2021, when games were shown on Fox, NFL Network and Prime Video.
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