Online shopping could be a minefield for while yet
Amazon has renewed its war on fake reviews by developing new AI-powered tools to help tackle the problem, but the retail giant admits they aren't enough to solve the issue on their own., Dharmesh Mehta, who's Amazon's VP of Worldwide Selling Partner Services, writes"we must work together to stop the fake review brokers that are the source of most fake reviews", calling on"private sector, consumer groups, and governments" to work together to stop the brokers.
Amazon says it's using increasingly sophisticated AI tools and machine learning to stem the tide. These fraud-detection programs apparently analyze thousands of data points, including sign-in activity and review history, to help spot fake reviews. The figures involved are pretty staggering; Amazon says that last year it blocked over 200 million suspected fake reviews in 2022, and sued over 10,000 Facebook group administrators.
So Amazon has made a three-point plan to get some extra help. Firstly, it wants there to be more cross-industry sharing about fake review brokers and their various tactics and techniques. Secondly, it wants governments and regulators to use their authority more to take action against bad actors.
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