Not a Prime time for Amazon Prime.
or found the subscription tricky to cancel, you're not alone – and now the retail giant is getting sued for what the US Federal Trade Commission is calling “manipulative, coercive or deceptive” tactics.
The FTC, which is the US consumer rights watchdog, has sued Amazon over the retailer's website design, which it claims has both “duped millions of consumers” into signing up for Prime and made the cancelation process"knowingly complicated".
The FTC's two main criticisms of Amazon are its user interface and cancelation procedures for Prime. It claims that Amazon uses design tricks known as “dark patterns” to"trick consumers into enrolling in automatically-renewing Prime subscriptions"., saying"in many cases, the option to purchase items on Amazon without subscribing to Prime was more difficult for consumers to locate".
On Prime cancelations, the FTC said that"Amazon put in place a cancellation process designed to deter consumers from successfully unsubscribing from Prime", noting that Amazon has"used the term"Iliad" to describe the process. So what might be the end result of this case? The FTC says it's"seeking a court order to force Amazon to change its practices", along with"financial penalties in an unspecified amount". Both of these could take a long time, though, with Amazon denying any wrongdoing.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Amazon locks in official dates for Prime Day 2023Get those credit cards ready for July
Read more »
Amazon Prime Gaming is adding four extra ‘free’ weekly games, starting today with Prey | VGCAmazon Prime Gaming is adding four bonus 'free' games on top of its usual monthly games, to celebrate the upcoming Prime Day. One bonus game will be made available each week, starting with Prey (2017) which is available now.
Read more »
FTC alleges Amazon ‘tricked and trapped’ customers with Prime subscriptions\n\t\t\tKeep abreast of significant corporate, financial and political developments around the world.\n\t\t\tStay informed and spot emerging risks and opportunities with independent global reporting, expert\n\t\t\tcommentary and analysis you can trust.\n\t\t
Read more »
Amazon Prime too easy to join, hard to quit, claims FTC suitAmazon Prime too easy to join, too hard to quit, says FTC lawsuit
Read more »
Amazon: FTC is Prime and ready to take action\n\t\t\tLet our global subject matter experts broaden your perspective with timely insights and opinions you\n\t\t\tcan’t find anywhere else.\n\t\t
Read more »
Amazon customers can bag a £55 Echo smart speaker for £9 ahead of Prime DayAmazon has released a discount code which all customers can use to slash the price of its Echo Smart Speaker - and you don't need Prime
Read more »