Global consumers’ awareness of climate change is growing as is a desire to understand potential for personal impact and how to take action.
In part, consumers surveyed want this direction to be led by brands with 76 percent of respondents agreeing they wish companies would educate them on ways to reduce their carbon footprint when they shop with them. And 86 percent agreed that they think companies are an essential part of the solution to climate change and 80 percent said they want companies to talk about environmental issues, even during the pandemic.
With that in mind, consumers showed they understand the power of brand supporting the environment. Nearly 80 percent of respondents agree they would be more loyal to a company that works to address environmental issues and 75 percent who said they would pay a premium for sustainable products say they would pay at least 10 percent more for sustainable products.
Looking at the evolution of sustainable behaviors, Amex found 41 percent of consumers surveyed say they are more likely to purchase sustainable products than before the pandemic, and this is especially true for Gen Z and Millennials . Additionally, 84 percent of consumers surveyed say they are more interested in energy efficiency in their home than ever before, and 54 percent of consumers surveyed say they are more interested in eating a plant-based diet.
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