Four W editors visited the storied skincare brand’s Los Angeles and New York City locations to find out.
Inside a multistory former townhouse on New York City’s Upper East Side, the reveredhas found a home for its in-house spa and boutique. On the ground floor at Madison Avenue and 78th Street, you’ll find a shop filled with the products that have made Sturm a go-to label for the likes of Gwyneth Paltrow, Kim Kardashian, and Kate Moss That Dr. Barbara Sturm’s wonder creams, serums, masks are top-notch is a well-documented fact. So what about that in-house spa? Does it live up to the Dr.
I had basically no prior knowledge of Dr. Sturm ahead of visiting the spa. I wouldn’t consider myself up to date or in the know when it comes to beauty—I found a routine that works for me and I stuck with it, and I feel lucky to have skin that allows for such nonchalance. While others might hear the name and immediately have an association with it, it didn’t ring any bells for me.
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