A new study finds Apple's Private Relay is being exploited for a massive ad fraud scam despite promises of “built-in fraud protection.'
Pixalate first reported on this problem in August, but the firm says the amount of fraud is accelerating. The problem is so bad that Shetty advised ad tech companies and websites to consider blocking Private Relay traffic altogether until there’s a better solution.
That should be impossible. Pixalate also saw the IP addresses originating from data centers, which ad fraudsters often route their traffic through to hide their activity. fraud, said Rocky Moss, CEO of Deepsee, an ad fraud detection firm who was not involved with the study.“It’s hard to think of another reason why it could be presenting a Private Relay IP address,” Moss said. Ad tech companies “might be treating this array of Apple IP addresses as trusted, even though header values are easily spoofed.”
iCPR IP addresses changed multiple times. In ad fraud operations, IP addresses are often set to change automatically, which makes it harder to track the inauthentic users.
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