A new Drive To Survive-inspired project will aim to show Supercars in a new light. But as avl_motorsport explains, it must get the paddock on side, find the right broadcast partner and secure proper funding if it is to have a chance of success ⬇️
Supercars has by no means been asleep at the wheel when it comes to the docodrama phenomena.
Another is the way it has been produced. In all three seasons, it has been TV produced by people that specialise on motor racing. The first season was produced by Supercars itself, with renowned motorsport TV producer Andrew Janson at the helm. The second season it was produced by AME, which specialises in two and four-wheeled racing content. AME founders Ryan Sanderson and Adam Bailey now head up the World SX series.
Footage and interviews for the Supercars version of DTS were shot at the Bathurst 1000. Now a pilot is in the works, which will be shopped around to major TV networks and streaming services. The primary targets are believed to be Netflix, Amazon and Stan.The first is getting the paddock on board. There are more than enough big personalities in Supercars. There is more than enough drama behind the scenes. But there is also an aversion to airing anything that even closely resembles dirty laundry.
Of course it’s easy for others to downplay that experience for Ryan. He was the one copping the flack. But again, for this to work there needs to be an acceptance from those in the paddock that there will be heroes and villains. It’s the cornerstone of story telling, always has been.Photo by: Mark Horsburgh, Edge Photographics
Tied into that point is funding. DTS is so good because a lot of money goes into its production. If the Supercars version looks like a cheap rip-off, it just won’t work. Of course there is no expectation of DTS levels of investment, but Supercars could do worse than see this as a good way to spend some money. It’s potentially a marketing gold mine.
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