This week, an Academy review decided that Andrea Riseborough would keep her Oscar nomination. But after questions were raised about where her shock nomination came from, here's what an Oscars campaign involves 👇
came as a surprise to many, seeing as the low-budget drama she starred in – To Leslie – hadn’t been seen by many.for Riseborough and her movie to be recognised, prompting claims her nod was down to unfair tactics. For those of you wondering what exactly an Oscar campaign is, we’ve got you covered.Well, despite the star earning an Independent Spirit award nomination for her performance, she didn’t bag one at the Screen Actors Guild awards or Golden Globes.
Its statement read: ‘Based on concerns that surfaced last week around the To Leslie awards campaign, the Academy began a review into the film’s campaigning tactics.People took issue with the fact stars such as Viola Davis weren’t nominated ‘The Academy has determined the activity in question does not rise to the level that the film’s nomination should be rescinded.
When awards season rolls around, studios start to campaign heavily for their movies to win – and they go big Studios use these eye-watering sums to target voters via screeners, events, fancy dinners, adverts and more – hence To Leslie’s comparatively tiny profit raising eyebrows. The question the board had to contemplate, then, was whether Riseborough’s peers’ campaigning teetered on the prohibited side.David Lynch sat next to a blown-up photo of Laura Dern on the side of an LA road because he thought she deserved awards season recognition
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