The ASA has said future adverts must be 'adequately qualified' when making environmental claims and must not omit 'material information' about the negative impact the company had on the environment
Anglian Water must include information about its sewage discharge, and the negative impact the company has, when making environmental claims in ads, the advertising watchdog has said.
The TV and video on demand ad - which appeared in September and October last year - cannot be aired in its current format again and the ASA has said future adverts must be"adequately qualified" when making environmental claims and must not omit"material information" about the negative impact the company had on the environment.
Latest EPA reports, from 2021, showed Anglian Water performed"below target" for the number of sewerage pollution incidents and for compliance with their discharge permit.Surfers Against Sewage mass 'paddle out'
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