While the pandemic has had a minimal impact on animation compared with other genres, with studios devising global, virtual pipelines long before the COVID-19 crisis, the European toon landscape has…
. The Cannes-based event will inevitably be a quieter affair this year, with international travel still not viable for many companies.
“The global growth in demand for educational content during the pandemic has inspired us to launch into educational and musical genres. We have a six-part nursery rhyme sing-a-long planned for Christmas while ‘Sunny Bunnies ABC’ is planned for next year,” she says.The good news for MipJunior’s host nation is that despite the global friction, or potentially because of it, French animation is enjoying strong sales growth.
She adds that the loss of a potential buyer, and the growing consolidation in the market has kids content companies concerned about getting content greenlit. For Ufland, “Sunny Bunnies” cross platform strategy – which has seen it gain a presence in more than 160 territories – does not lend itself to exclusivity. However, the exec notes that streamers and broadcasters are becoming more flexible.
“Platforms can’t push and promote a new show like linear partners can; the content burns faster on a platform – in general they don’t take half a year to a year to release 52 new episodes, but burn through that faster – and licensing partners cannot advertise on a platform,” he says. While Media IM, one of Wildbrain’s partners, reports that it’s still much harder to monetize on YouTube, it is confident that its “Sunny Bunnies” brand is established enough to weather the storm.
“AVOD represents a big percentage of our catalog revenue: My digital team is bigger than my sales team. And the decline of YouTube revenues has opened the door to other partnerships, While this hasn’t fully compensated for those losses, it’s getting there,” says Favennec. “I Love French Kids Stories” aims to shine a light on three new French animation series described as “high export potential.” There’s French-Japanese pre-schooler “Go Astro Boy Go!” – Play Big’s television spin-off from “Astro Boy”; Newen Connect’s new genie-based animation “Imago”; and Miam! Animation’s preschool forest-set series “Edmond and Lucy.”
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