Leaked pricing from a Danish retailer suggest that the S23 will be costly.
The question is what is Samsung’s excuse. Apple has historically priced its products with a US market focus, but the Korean tech giant has always strived to keep prices similar across countries. What is Samsung’s plan?
It is possible that Samsung is mirroring Apple’s pricing strategy in key markets in order to simultaneously remain competitive, but also squeeze as much profits as possible in the process.If that is the case, the Galaxy lineup should not be more expensive in the US. Nevertheless, it hardly makes sense for Samsung to make it less expensive for Europeans to order an S23 from the US and pay duties separately, than to buy a device directly in their home country.
This leads us to another scenario. Namely, that despite what the leaked information says thus far, a price increase in the US is not out of the cards just yet.Get the most important news, reviews and deals in mobile tech delivered straight to your inbox
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