A new photo app that tries to cut through the filtered reality of Instagram has seen a surge of interest from users.
BeReal, a photo app that prompts users to take"authentic" photos by prompting them at random times, reached No. 1 on the App Store this week, according to data from Sensor Tower. The app has also seen a surge of user interest in recent months."The app fosters an interesting mix of community, gamification, and unfiltered content into a whole new experience," Ryan Detert, the CEO of influencer marketing company Influential, told the Washington Examiner.
While it is unclear what the app's future business model will be, it has attracted many users and fans in recent months. BeReal was founded in 2020 by French developer Alexis Barreyat but saw a slow growth of interest in 2022, according to data provided to the Washington Examiner by Brandwatch, followed by a significant surge in mentions on social media in July 2022.
Some social media experts see the surging interest as a reflection of people who are tired of the curated content of platforms like Instagram."My view is that people who have grown up online are exhausted by the pressure to look curated or polished or flawless," Index Ventures partner and internet culture writer Rex Woodbury told the Washington Examiner."Instagram literally began as a filtered version of reality.
While some users see the app as a refreshing challenge to Instagram culture, others have mocked it. While some users describe the app as providing an alternative to the often fabricated reality of Instagram, others see it as just creating the illusion of actual authenticity. When asked about their opinions, users"dubbed the app as promoting forced authenticity," a representative from the social media analysis company Brandwatch told the Washington Examiner.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Coachella's Parent Company Is Donating Major Cash to a Political Organization Pushing Anti-Abortion AgendaThe Anschutz Corporation — which owns concert giant AEG Live and its subsidiary Goldenvoice — gave $75,000 to the Republican Attorneys General Association days after Roe v. Wade was overturned
Read more »
YouTuber tests to see if a human can beat a vehicle's anti-lock braking systemIn this latest edition of his show, Driven Media tests to see whether a human can beat a vehicle's anti-lock braking system or not.
Read more »
San Francisco Leaders Weigh in on How to Fight Anti-Asian CrimeCommunity and political leaders in San Francisco came together to weigh in on ending AAPI hate. This comes as recent state reports show a dramatic rise in anti-Asian incidents. Christie Smith explains.
Read more »
Newsom runs anti-GOP ads in Texas newspapers as 2024 speculation mountsCalifornia Gov. Gavin Newsom took out full-page ads in Texas newspapers scorning Gov. Greg Abbott, as speculation about the 2024 presidential race brews.
Read more »
'Vindictive': Gavin Newsom's new anti-gun bill slammed by firearm groupsFirearms groups are firing back at California Gov. Gavin Newsom (D-CA) for a new gun control measure he signed into law Friday, patterned after a Texas abortion law.
Read more »
Opinion | Biden Backs Off Anti-Abortion Judicial Nominee—Because GOP Senator ObjectsThe Biden White House changed its mind about nominating an anti-abortion judge to a federal court—but not because of progressives' objections.
Read more »