The next big Apple Store is just ten days away, and Apple’s announcement today is elegant and fun.
It’s a street famous for housing Harrods, for instance, and Apple Brompton Road sits near another noted store, Harvey Nichols .
It’s also situated near one of London’s glorious green spaces, Hyde Park. Which seems to be the inspiration for the joyously witty decoration outside the store right now, titled, “Where every idea blooms”. It’s to be seen on what Apple somewhat uninvitingly calls its “barricade”—it just means the window coverings keeping the store’s interior private a little longer. All that’s visible now is the Apple logo above the doorway.
At a quick glance, the flora of Hyde Park has inspired Apple to provide this jolly scene. But, as always with Apple, it’s the detail that’s important. Turn your attention to that and you’ll see that the bluebells on the right-hand door are in fact AirTags with suitably purple-blue holders. Those delicate roses to the left of the door hide pink Apple Watches and the buttercups are HomePod Mini speakers in gorgeous yellow.
There’s also a fine example of Lily of the Valley in the rightmost window, artfully composed of AirPods Pro earbuds and a green iPhone 13 in the leaves.
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