Apple thinks it's two years behind rivals like ChatGPT: I'm a longtime iPhone user ready to wait for that personal Siri AI experience.
Apple Intelligence is the main reason to buy the iPhone 16 right now. That's what Apple is using to advertise its new smartphone lineup, despite the fact that Apple Intelligence isn't even officially available on the iPhone. You can get it if you sign up for the iOS 18.1 beta, sure. But even then, it's not the complete experience that Apple demoed at WWDC in June. It gets even worse if you're a longtime iPhone user in Europe like me.
The Bloomberg reporter also said that some at Apple believe the company's generative AI technology is 'more than two years behind the industry leaders.' That's also not surprising. But, again, it's the first unofficial estimate we get. Gurman rightly points out that Apple has big advantages over competitors. It knows a thing or two about coming from behind, as evidenced by Apple Maps.
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