Apple joins the AI party. Is it enough?

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Apple joins the AI party. Is it enough?
AppleTim-CookArtificial-Intelligence
  • 📰 IrishTimes
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IPhone maker has been under pressure to match the likes of Microsoft in new technology

Chief executive Tim Cook was keen to stress that none of this meant Apple was rolling back on its promises to protect user privacy. Photograph: John G Mabanglo/EPA. Apple is not only going all-in with Apple Intelligence but it will also integrate other AI services, starting withwas keen to stress that none of this meant Apple was rolling back on its promises to protect user privacy.

The focus was all about personal wins, what AI could do to make your life easier rather than a broader overview of generative AI’s capabilities. “While it typically takes a more cautious ‘wait and see’ approach, it is interesting to see Apple make such a bold statement with AI still in its infancy.”

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