Apple prepares for biggest developer conference in years

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Apple prepares for biggest developer conference in years
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Artificial intelligence to take centre stage at Worldwide Developers Conference

Apple is preparing for what industry watchers expect will be the biggest developer conference it has held for a number of years, with Worldwide Developers Conference 2024 beginning on Monday.

The keynote, which will be delivered at 10am in Cupertino will give an insight into how the tech giant is going to deal with the twin threat of increasingly sophisticated AI tools and users’ privacy. At the launch of its new iPads last month, the company was keen to point out that it has been using AI for some time – just not the generative AI technology that has been in the headlines since OpenAI released ChatGPT at the tail end of 2022.

Among the new features that are expected to debut at WWDC are an AI-powered Siri that will be generally smarter, and able to interact with apps more easily; transcription in the Voice Memos pap, a feature that Google’s Pixel phones have had for some time; and better editing tools in the native Photos app.

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