Apple's App Store rules breach EU tech rules

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Apple's App Store rules breach EU tech rules
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Apple's App Store rules breach EU tech rules because they prevent app developers from steering consumers to alternative offers, EU antitrust regulators said today, a charge that could result in a hefty fine for the iPhone maker.

Apple 's App Store rules breach EU tech rules because they prevent app developers from steering consumers to alternative offers, EU antitrust regulators said today, a charge that could result in a hefty fine for the iPhone maker.

The charge against Apple is the first by the Commission under its landmark Digital Markets Act which seeks to rein in the power of Big Tech and ensure a level playing field for smaller rivals.EU antitrust chief Margrethe Vestager cited issues with Apple's new terms. The Commission said under most of the business terms, Apple allows steering only through 'link-outs', meaning that app developers can include a link in their app that redirects the customer to a web page where the customer can conclude a contract.

Apple said it had made a number of changes in the past several months to comply with the DMA after getting feedback from developers and the Commission.

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