Tech giant breaks with traditional product cycle to launch new chip in flagship iPad
unveiled its new iPads this week, there was something different about the launch. While the company announced a refresh of its tablet range as expected, it had one surprise move up its sleeve: the new iPad Pro will come with a brand new chip, the M4.
But times are changing. Apple has been accused of falling behind in the AI arms race and has had doubt cast on its ability to keep innovating. The company had indicated that it would talk more about AI at its upcoming conference for developers, but this decision is a strong indicator that it will be more than just lip service.
While it may not immediately revitalise the market, they are being seen as a much-needed reason to upgrade for customers. But analysts are seeing the event as a precursor for next month’s developer event, with AI expected to feature heavily at the company’s Worldwide Developers Conference.
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